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Two discussion questions for you

By JNSwanson

By Jon Swanson “What key personal and business lessons have you learned about social media in 2011?” Social Media Breakfasts are held in manydifferent cities. What if we held one in thecomment box below? Photo by Rick Mahn. That’s how Kevin Mullett started the most recent meeting of the Social Media Breakfast-Fort Wayne. There were […]

December 8, 2011 Filed Under: marketing, rural, social media Tagged With: Jon Swanson

From scrap metal to skilled crafts

By JNSwanson

Zach Pontz is a writer. He takes words and builds stuff, like paragraphs and articles. Andrew David Watson is a film director. Carving stories from fragments of images.”Skip” Brack runs some stores. What they have in common is that Zach told Andrew about Skip, and now we can watch a powerful story about a guy […]

November 23, 2011 Filed Under: entrepreneurship, ideas, rural Tagged With: Jon Swanson, video

How a small business can be huge

By JNSwanson

By Jon Swanson On Wednesday night we picked up supper. On Wednesday night we got a call from the dishwasher installer. The carryout was cold. The dishwasher was a week late. I went to the website for the local restaurant (a four location local group). I went to the website for the national appliance chain.I […]

November 16, 2011 Filed Under: customer service Tagged With: Jon Swanson

Banding together

By JNSwanson

By Jon Swanson Leon was the high school band director in a small town in Iowa. He started working on his Master’s degree. He figured out some research topic that sounded good, that was like all the rest of the Master’s research projects around. His adviser said, “Forget that. Everyone is doing those kinds of […]

October 12, 2011 Filed Under: rural, tourism Tagged With: Jon Swanson

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