I was talking with a friend about finding work as an independent professional. He was talking about finding work speaking for corporate clients, and together we came up with these questions. I think these questions might work for rural professionals like you, too, so I wanted to share them. Who are the next […]
The marketing genius behind Nacho Business
Dateline: Aberdeen, South Dakota Reporting: Becky McCray and Deb Brown Subject: Nacho Business Deb and I can’t resist shed businesses, especially with great names. We stopped for nachos. We told him we had to, just with that name. “We hooked you with name alone?” he said, clearly gratified. Then he dumped a bunch more marketing […]
Consistency is the Key in Customer Service
No doubt about it: We all like to have a “wow” customer experience. Yet research has found that, while the “knock your socks off” experience is one you remember, what gets customers back in the door is when they receive ongoing solid, good service from your company time and time again. Consumers like consistency. They […]
Customer Shopping Assistance
How often have you entered a store only to experience one of these two scenarios? You can’t find anyone to help you or a salesperson descends on you and just won’t go away so you can shop. You hear a lot about the importance of customer service. Yet, much of what you read and hear […]
