Small Business Saturday has come and gone. What worked? What did you do? And what do you wish you would have done? Now is the time to answer those questions. Yes, I know that for many of you it is also the holiday shopping season and you have just run the gauntlet of getting the […]
Stand Out in a Crowd
Have you ever just felt that your business and what you do is nothing special? No matter what you sell or where you are located or even where you market, your business faces lots of competition. And as you dig deeper into who your competition is and what they are doing, your feel nothing distinguishes your […]
Small-business Data Gathering: Use It for Growth
Read anything offering marketing tips and you will be encouraged to learn who your customers are. You want to understand the demographic make-up as well as their likes and dislikes and, of course, what they buy. Yet, so often that is the end of the effort. Getting the data can be done with registration information, […]
Thoughts on Small-business Marketing
Let’s start with a paraphrased quote – “Marketing is everything you do” – Jay Conrad Levinson This quote is distilled from a slightly longer one in Levinson’s book, “Guerrilla Marketing.” I have used it for years when talking about marketing. Marketing should be on your mind from the moment you have an idea. Why? Because […]
