A few weeks ago, we talked about knowing your customers in order to help them answer questions they get asked. This week, get to know your customers better by thinking through what they want to be good at. What do your customers want to be good at? You help customers all the time. The […]
Know your customer: Who’s asking them questions?
You know I’m a big fan of answering customer questions. That’s been part of my marketing advice for 10 years now. Should I blog for my small business? Yes, answer customer questions Talk less about you, more about them Top small business blogging questions answered But there’s a deeper layer to serving your customers. […]
SEO for voice search is different for rural small business
For years, we’ve all worked on SEO, or Search Engine Optimization, to get our names out there and associated with specific words and phrases we knew our customers would type into a search engine to find us. Now that customers are saying their searches out loud, how does that change things? Today’s voice searches […]
Retailers: Fill all empty space, floor to ceiling
Empty space is an enemy of small town retail stores. Empty shelves and empty space make customers think you don’t have much to sell. They already think you don’t have much because that’s the stereotype of small town stores. You can combat this perception easily: fill all empty space, floor to ceiling. Secret: You […]
