We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach.
Learn more from AMIBA, the Shop Indie Local lead sponsor.
Be thankful for the local businesses that help you do business.
Think about all the other businesses you rely on.
- Who sells you supplies?
- Who produces the products you sell?
- Who does your bookkeeping or sells you insurance?
- Who is your bank?
- Who takes care of your maintenance or fixes your equipment?
Every business you depend on is also helping build a stronger community.
Here’s one way to feature them:
- Pick a favorite one, and write a three-sentence story about them.
- Be sure to tag them or mention them by name so they can find it.
- End by saying, “Together, we’re making a better community. When you shift just a little more of your shopping to local stores, you help us all. #ShopIndieLocal.”
You can do this on Facebook or Instagram, or in print ads you’re planning to run.
While you’re online, look up your fellow local stores. When you find them, like and share their posts!
Kind of makes you feel good to know you’re giving a little thank you to another business, doesn’t it? You might as well feel even better and do a few of these.
See the whole series:
Read all our articles in our Shop Indie Local series.
Learn more from AMIBA, the Shop Indie Local lead sponsor.
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Shop Indie Local is our group theme for holiday marketing this year. You have my permission to forward these articles to your local retailers, merchants association, chamber of commerce, downtown development group or any one else you think would benefit from them. All you need to do is list the author as Becky McCray of SmallBizSurvival.com and then let me know who you are sharing with.
- About the Author
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
