Comments on: The Narrower The Niche, the Wider the Opportunity

By: Micro Business Roundup December 24, 2010 | Owner Nation

Micro Business Roundup December 24, 2010 | Owner Nation — Thu, 17 Jul 2014 18:15:59 +0000

[…] The Narrower The Niche, the Wider the Opportunity – Would you believe us if we said the more hyper-targeted your businesses is, the bigger the opportunity? Probably not as it reduces the net that you can cast, but don’t take our word for it, check out this piece from the folks at Small Business Survival who offer some facts to go behind the statement. […]

By: Solving the small business website problem

Solving the small business website problem — Fri, 22 Mar 2013 03:57:02 +0000

[…] you know and can serve best. Actively seek out the people who are eager for a solution. (“The narrower your niche, the wider your opportunity.” –Becky […]

By: Becky McCray

Becky McCray — Wed, 05 Jan 2011 18:20:40 +0000

Alej, I’m glad you’re trying it. The more you commit yourself to it, the more likely it is to work.

By: alej keigan

alej keigan — Wed, 05 Jan 2011 17:33:00 +0000

i learned this lesson this (well, now last) year! my focus in 2011 is finding the clients i want. i won’t turn down clients out of my preferred demographic (different types of photography sessions i’m not that interested in) but all my work, branding, and effort will cater to the kinds of sessions i would love to be so busy with, i have no time for the others. hopefully this will be a success….:) it does feel a bit like jumping and hoping a net will appear! but at the same time, i think i believe deep down it will work.

By: Becky McCray

Becky McCray — Wed, 05 Jan 2011 17:30:56 +0000

Erin, thanks for adding. It is tough for a struggling small business to turn down anyone, but sometimes you have to say no so you can say yes later.

By: Erin Verbeck The Joy of Marketing

Erin Verbeck The Joy of Marketing — Wed, 05 Jan 2011 17:23:02 +0000

Love this, Becky. Expanding by contracting. It’s a hard concept for many small business owners to grasp because we don’t want to say no to business. But all business isn’t good business if it hurts your brand.

By: Becky McCray

Becky McCray — Wed, 22 Dec 2010 13:59:08 +0000

Ari, I like the Richard Armitage quote. responsibility sometimes means pissing people off. (Colin Powell quotes it so often, he normally gets credit for coining it.)

By: Ari Herzog

Ari Herzog — Wed, 22 Dec 2010 03:53:27 +0000

Remarkability may come with those who dislike you, but as Godin and others have also said, if you don't have any critics you're not doing a good job.

So keep doing what you do and keep smiling when people criticize you.

By: Becky McCray

Becky McCray — Tue, 21 Dec 2010 20:21:19 +0000

Ivan, I’ll guess that you mean business blogging, not personal blogs. And I do agree. Business blogs are best when they are helpful, answer questions, share things that excite the readers.

By: Ivan

Ivan — Tue, 21 Dec 2010 20:03:10 +0000

Another example is people writing blogs that excite them.

Their missing the point.

Focus on what excites your readers instead.