Comments on: You are not your target market Part 3

By: Why You CANT put your feet in the shoes of your customer - Carbonview Research, Inc.

Tue, 13 Aug 2013 16:43:01 +0000

[…] Becky McCray from the Small Biz Survival Blog for inspiring this article. Read her series called, You are not your target market. Check out her blog for more insights and experiences from a small town business […]

By: Becky McCray

Becky McCray — Sat, 03 Dec 2011 22:52:23 +0000

Yes! Wayne, I think you are very, very good at this.

By: Wayne McEvilly

Wayne McEvilly — Sat, 03 Dec 2011 22:24:01 +0000

Becky:
This is really very applicable in a general perspective – I think it even applies to the way we welcome (or not) newbies on Twitter. I can vividly remember what it was like being in that place. So I attempt “to listen, deeply,” as you say and to make my communications suited to the circumstance. This also applies in a big way to bringing the forbidding field (to many) of “classical music” into a public arena where many feel unwelcome or uncomfortable (because of so many reasons, one of them being the cult of exclusion that has so surrounded it like a barbed wire fence :-)
Well, useful post. Thank you.
Wayne

By: Agatha @Free Money Tips

Agatha @Free Money Tips — Tue, 29 Nov 2011 00:11:18 +0000

After 10 years in the accounting biz, I had a hard time figuring out what it was my target audience actually wanted to learn about money. Surveying friends and current customers has helped. And doing speeches for various types of groups has also helped me narrow my target market and what they want to know.