Comments on: 3 Steps to Develop Your Customer Base

By: colin

colin — Tue, 20 Aug 2013 07:12:08 +0000

I’m adverting my service in as many places as I can right now, just like you have said I want they name out there as much as possible so people start thinking about me when they think of the service I provide. They may not contact me first but in the future I hope i’ll be the only name they think of.

Thanks for the tips

By: Becky McCray

Becky McCray — Fri, 02 Aug 2013 22:34:06 +0000

In reply to Donald Wray. Glad you're finding it useful, Donald.

By: Donald Wray

Donald Wray — Fri, 02 Aug 2013 20:54:43 +0000

Really good tips here. I’m sharing this with my team now and I’m positive these tips can help us improve our current strategies! We needed the help, very much thanks.

By: Craig McBreen

Craig McBreen — Thu, 01 Aug 2013 17:36:30 +0000

In reply to Becky McCray. Trying to get my clients on board with this ;)

By: Becky McCray

Becky McCray — Sun, 28 Jul 2013 17:25:12 +0000

In reply to Craig McBreen. Good summary, Craig. Very small-town-like.

By: Craig McBreen

Craig McBreen — Fri, 26 Jul 2013 16:47:45 +0000

Yep! The message I love here is that all good things take time.

Marketing the right way, through a combination of cohesive branding, good writing and design, and possibly storytelling, is all about nuance and getting to know your customer … and more importantly … them getting to know your over time.

Pull, don’t Push and be calm, but focused in your approach. Sounds kinda Zen-like, but it works :)

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Fri, 26 Jul 2013 04:38:13 +0000

[…] 3 Steps to Develop Your Customer Base http://smallbizsurvival.com/2013/06/develop-your-customer-base.html […]

By: Glenn Muske

Glenn Muske — Mon, 01 Jul 2013 13:28:00 +0000

In reply to Mike Martel. Thanks. You remind all of us that when marketing your new business and/or product, you need a strong call to action. Enticements certainly get attention.

By: Mike Martel

Mike Martel — Fri, 28 Jun 2013 20:55:13 +0000

Glenn,
Great points. I especially like the reminder that a customer normally has to make a change from a known product or service and try yours. This is a hurdle that we forget about and trips up a lot of new business owners. We have to make the argument persuasive enough for them to make that change – whether through a free trial, free sample, or some other enticement.
Thanks for the reminder,
Mike