Comments on: Teaching your customers

By: Michael Jones

Michael Jones — Tue, 02 Oct 2012 03:28:33 +0000

Brilliant and elegant. You and your mom rock! Do you know how much big companies pay for insights and ideas like that? Eat your heart out, Vaynerchuk.

By: Becky McCray

Becky McCray — Mon, 01 Oct 2012 20:46:21 +0000

In reply to Jason Hull. Thank you, Jason. It's a tough balance, isn't it?

By: Jason Hull

Jason Hull — Mon, 01 Oct 2012 20:41:24 +0000

The great service providers are the ones who can, when I do not approach them, tell the difference between me not wanting to interact with them because I want to browse on my own and not wanting to interact with them because I'm too embarrassed to admit I don't know the difference between Cabernet Franc and Cabernet Sauvignon.

Sometimes a customer comes into the store knowing what they want, but sometimes, you have to create the unknown need ("oh...I might like this blend of wine!") through education before you can get a sale. Even though the customer is right, you can't assume that the customer knows everything.

Thanks for reminding us business owners of that subtlety!

By: Becky McCray

Becky McCray — Mon, 01 Oct 2012 16:52:49 +0000

In reply to Deb Brown. Thanks, Deb. My mom came up with that one originally.

By: Deb Brown

Deb Brown — Mon, 01 Oct 2012 16:43:47 +0000

Excellent piece – and great advice. Love the question about ice tea!