Comments on: Be specific to attract more buyers https://smallbizsurvival.com/2011/06/be-specific-to-attract-more-buyers.html The small town and rural business resource Wed, 27 Aug 2014 12:46:00 +0000 hourly 1 By: Becky McCray https://smallbizsurvival.com/2011/06/be-specific-to-attract-more-buyers.html#comment-4812 Thu, 23 Jun 2011 15:28:06 +0000 http://smallbizsurvival.com/?p=360#comment-4812 Raj (Kikscore), you are so right that a pic of that burger does so much more than anything we can write in chalk!

Reminder to everyone, please use your own name when commenting, not your business name. (Yes, I cut some slack for Raj and Rufus today because I know them both.)

]]> By: Kikscore https://smallbizsurvival.com/2011/06/be-specific-to-attract-more-buyers.html#comment-4810 Thu, 23 Jun 2011 02:27:37 +0000 http://smallbizsurvival.com/?p=360#comment-4810 “Burgalicious Lunch Special for only $6.99” or whatever the cost was could have made for a better chalkboard sign. Writing just “lunch” is so ambiguous. However, a great picture of a burger with the heaping toppings speaks to the person and says “let me get the burger in front of me because that will solve my problem of being hungry from walking around and I will feel a lot better once I start eating that burger!!” And Becky, you are completely correct. When marketing your product or service, you shouldn’t try to appeal to everyone; instead, you should be specific with your marketing message and limit your focus to only your niche market. Therefore, you don’t waste any time or money attempting to convey customers who are not interested in your product. the more specific you can get the more your message will resonate that you can help someone.

]]> By: Becky McCray https://smallbizsurvival.com/2011/06/be-specific-to-attract-more-buyers.html#comment-4805 Wed, 22 Jun 2011 15:55:52 +0000 http://smallbizsurvival.com/?p=360#comment-4805 Good one, Fred. It was absolutely all of that.

]]> By: Fred Patterson - The SBIR Coach https://smallbizsurvival.com/2011/06/be-specific-to-attract-more-buyers.html#comment-4804 Wed, 22 Jun 2011 15:11:57 +0000 http://smallbizsurvival.com/?p=360#comment-4804 Appeal to the senses in a whimsical way to attract attention:

“Sirloin Bacon-Burger Special Today! Juicy and Lip-Smacking good! Oh My!!”

]]> By: Becky McCray https://smallbizsurvival.com/2011/06/be-specific-to-attract-more-buyers.html#comment-4803 Wed, 22 Jun 2011 14:25:25 +0000 http://smallbizsurvival.com/?p=360#comment-4803 Rufus,there were a bunch of us with purple lanyards in there that day. :)

]]> By: Rufus Dogg https://smallbizsurvival.com/2011/06/be-specific-to-attract-more-buyers.html#comment-4802 Wed, 22 Jun 2011 14:22:56 +0000 http://smallbizsurvival.com/?p=360#comment-4802 I would put “Great cheeseburgers. Dogs eat free” :-)

And then if the place was close to the 92Y last week, “Welcome #140conf 10% off; just show us your badge.”

]]>