Comments on: Putting social media icons on your printed materials https://smallbizsurvival.com/2012/02/putting-social-media-icons-on-your.html The small town and rural business resource Wed, 27 Aug 2014 12:45:29 +0000 hourly 1 By: Make Social Media Work for your Business; 2 Easy Steps | https://smallbizsurvival.com/2012/02/putting-social-media-icons-on-your.html#comment-44461 Wed, 16 Apr 2014 15:52:08 +0000 http://smallbizsurvival.com/?p=220#comment-44461 […] Get more great tips about social media campaigns from Small Biz Survival: http://www.smallbizsurvival.com/2012/02/putting-social-media-icons-on-your.html#.TzqzIGfGnvc.email […]

]]> By: Becky McCray https://smallbizsurvival.com/2012/02/putting-social-media-icons-on-your.html#comment-5212 Fri, 24 Feb 2012 00:04:07 +0000 http://smallbizsurvival.com/?p=220#comment-5212 I think the best way to do it is to tell what it links to, like “scan this to get the mobile app.” Also include the plain text of the URL or link, like “or go to this web address.”

Here’s an example of one done wrong in my local paper:
http://www.flickr.com/photos/bjmccray/6589186723/
The text “QR Code” doesn’t help anyone, and the code leads to a non-mobile friendly page, and one that is not targeted to the offer made in the ad.

]]> By: Nick Hinojosa https://smallbizsurvival.com/2012/02/putting-social-media-icons-on-your.html#comment-5211 Thu, 23 Feb 2012 23:48:30 +0000 http://smallbizsurvival.com/?p=220#comment-5211 In reply to Becky McCray.

That’s a good point. One more question (if you don’t mind me bugging you so much), but I’m always worried that people don’t know what a QR Tag is whenever we print it on some kind of PR material.

How do you feel about putting “scan me” or “google goggles” above QR Tags?

]]> By: Becky McCray https://smallbizsurvival.com/2012/02/putting-social-media-icons-on-your.html#comment-5198 Fri, 17 Feb 2012 15:00:09 +0000 http://smallbizsurvival.com/?p=220#comment-5198 I like QR codes for specific purposes, and for specific target audiences. But if you use one, be sure to send readers to a mobile-friendly page that provides the exact info you promised.

I don’t like QR codes that are unlabeled, do not also include the URL in text form, go to non-mobile-friendly pages, or the company home page. Those are useless and frustrating for users.

]]> By: Nick Hinojosa https://smallbizsurvival.com/2012/02/putting-social-media-icons-on-your.html#comment-5197 Fri, 17 Feb 2012 14:53:21 +0000 http://smallbizsurvival.com/?p=220#comment-5197 I’ve always been kind of iffy on putting social media icons on print materials. Often time the space on a piece of print media is so precious I hate to see part of it used up on an icon that might not do much.

Have you used QR tags before? Have you noticed better results with those?

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