The three days were full of opportunities, presentations, stunning views, and the arts. I took notes at the sessions I attended and will attempt to recap for you now.

Alabama Textile Traditions

This panel of women spoke to Alabama’s long history of women working within both the formal and informal economies to provide for their families through sewing.

Fiber arts have long been a source of creativity, a declaration of self-determination, and a cornerstone of care.

photo from Recycled Runway 2023

Bib and Tucker Sew op https://bibandtuckersewop.org/

This business is unique not only in teaching the fiber arts, but being advocates for the industry and women. Recycled Runway is a program for Birmingham Middle and High School students. Their fashion show was in April, all items made from repurposed materials.

The March Quilts began in 2015 to commemorate the march from Selma to Montgomery marches. They decided to repeat it each year. Members  choose a civil or human rights theme and facilitate open sewing sessions and discussion.

Viola Ratcliff, program manager, 205-386-0575 viola@bibandtuckersewop.org

Black Belt Treasures Arts and Culture https://www.blackbelttreasures.com/

This is a nonprofit business in Camden, AL. They began in order to stimulate the economy with heritage arts and culture. They represent over 450 different artists.

One of the things I loved to see was the rehabilitation of an old car dealership where they now hold their classes. It’s a fabulous idea. There are many empty car dealerships in small towns, this is a great way to use the space.

Loretta Bennet https://www.facebook.com/lorettapbennett/

Loretta is an artist who said, “I was quilting before I was born.” She’s one of the quilters of Gee’s Bend. The quilts of Gee’s Bend are internationally renowned hand-made quilts made by a group of women and their ancestors who have lived in the isolated African-American community of Gee’s Bend, Alabama. The residents of Gee’s Bend are direct descendants of enslaved people who worked the cotton plantations of Joseph Gee established in 1816. The quilting tradition in Gee’s Bend goes back beyond the 19th century and some of the quilts have been exhibited at many notable museums.

Loretta shared that she is a participant in Vacation with An Artist Program.  (www.vawaa.com)  You can spend a week with her and sister and they teach the old methods. She shared they do quite a bit of work using old clothes from deceased people to make quilts in remembrance.

Takeaways from the panel:

1. Art, hands on textile art, is important to tourism, there are bus tours from all over the world that come for quilt tours.
2. Creation of this art and turning it into economic development benefits from the Idea Friendly Method.
3. Storytelling is done in many different methods. Quilting is one of those. There are barn quilts with tours in the Midwest, quilt shops that created an entire town in Missouri and it started from a youtube site that simply gave instruction.
4. Creating, quilting, is a good way to bring people together around a common theme. What else can be accomplished at these gatherings?

Small steps for work as a textile artist:

• Find fabric
  • Donated clothing and fabric
  • Work with the culture arts center
• Sell on Etsy
• Work together
  • Packing/shipping together
• Funds from vacation with an artist

Discuss your prices for handmade items:

• Labor
• Time
• Materials
• Love

Remember, it’s art. Price accordingly!

Foodways in Alabama

Sponsored by the Southern Foodways Alliance, this panel features Sarah Rodriguez, Southern Foodways Alliance’s lead oral historian, in conversation with three women who teach, preserve, and document diverse and changing foodways in Alabama.

Southern Foodways Alliance

A major theme at this conference was the importance of telling the stories of folklife in the South. Southern Foodways Alliance is capturing the stories. They are exploring the oral traditions and finding ways we are sharing our food stories. Visit their website, Southernfoodways.org and check out the videos.

Jai Williams, Southern Foodways Alliance

Jai specializes in culinary, travel, and cultural photography and was recently named as a Nathalie Dupree Fellow for the Southern Foodways Alliance (SFA.) She’s studying Black land ownership and cultural foodways throughout the South as well as documenting Mississippi’s rich history through visual media.

Again, the theme of telling the stories arises. Another way to do that is through photography.

Contact: Jaithephotog.com @iamjaithephotog

Lauren Murphy, seed saver, Hillfolk Pharmacy

Lauren is a young farmer and a seed saver. She realized while raising her special needs son that there had to be a better way to feed him. Food is medicine after all. She noticed that the seeds she had from the past were not as badly affected by the drought. gut-healing herbalist, soil-steward and traditional foods enthusiast trained in Southern Folk Medicine by Phyllis Light at the Appalachian Center for Natural Health, and in Sociology from Florida State University.

Lauren is a natural teacher and storyteller. You can listen to her on this Native Habitat Podcast session.

Hillfolkfarmacy.com (and Instagram account)

Lauren Richards, Albertville High School Culinary Arts Program

Lauren shared about how her culinary school kids discussed traditions in food, then created fusion meals. They didn’t know that the old rules say you can’t do that. It’s exciting to see what our youth are creating while using the old traditions. Just another way to tell a story!

https://www.facebook.com/ahsculinarydepartment/

Takeaways from the panel:

1. Food is medicine.
2. Food is another avenue to storytelling.
3. ‘If we don’t eat, we don’t meat’ rings true.
4. Food allows us to be daring, to try new (and old) things.
5. Food is a safe place to gather, and to learn our stories.

A quick thank you and good bye to Bill Mansfield

Bill Mansfield, NEA leader National Endowment for the Arts is retiring. He told us he welcomes calls now through end of July for touching base and answering questions.

They gave out 28.8 million in 1,231 grants last year, many to Native Arts and culture. Bill said no one is perfect but keep trying. “I don’t master the work; I master the tools.”.

One of the stories he shared was how Charleston, WV triangle district was wiped out by highways. It was once the center of black music and culture. In 1974 the area was demolished. Thousands were forced to move, because of underlying racism.

Sadly, this is not a singular story. Black Wall Street in Tulsa was the site of a massacre, white on black, and they rebuilt. Then the highways were placed into that area and Black Wall Street was gone. San Francisco neighborhoods in the 1960’s were seized with imminent domain and razed, affecting at least 20,000 people. This federally funded urban renewal movement was not just in big cities either. Greenville, NC, Tupelo, MS, Demopolis, AL were all affected. Read more in this article in the Boston Review.

Bill, may you enjoy retirement and keep on being creative!

Folklife and the Future

Alabama artists and activists Sehoy Thrower, Mary Godfrey, and Susan Walker engaged in conversation around how their present work is shaped by a dynamic vision of their community’s future.

Sehoy Thrower, Poarch Band of Creek Indians

Sehoy spoke of how the Creek were moved out of their homelands. “Our diaspora got changed, against our will.”

They  used the native plants and are trying to bring them back. It’s hard to be optimistic when you look at their land. Biodiversity is plummeting. Rivercane is gone, invasive species bamboo overtook it

Folklife traditions are the thread that never ended

Creek are a people of fire, inner and outer. Creeks have one foot in the past and one in the future.

Quilt (apologies for bad picture)

Mary Godfrey, Lowndes County Community Life Center

Lowndes County worked on the quilt project. They asked, ‘who are your people?’

Mary shared that in the quilting environment “only love [is] there.” Winnie McQueen said in a video “your name will never be forgotten.”

It’s not meant to harm; it is meant to heal, the telling of the stories. Quilters often sing when they sew.

“Happiness is very fleeting – joy lasts.”

Susan Walker, Sew Their Names Project

She restored a church from 1843, that her grandfather owned – along with the slaves. The Sew Their Names Project added the names of the slaves to the quilt they did. It was hard to find the names of slaves, sometimes just used numbers

Susan said, “Can’t have reconciliation without the truth.”

When you view the quilt, look at the left side– it’s happy white people. Then look at the right side – all slavery images.

A traveling exhibit of this quilt is coming and with songs. Then will be permanently displayed in Lowndes County.

Takeaways from this panel:

1. Will we ever learn? The treatment of the natives and the slaves was horrendous. What can we do going forward to rectify this?
2. You can’t have reconciliation without the truth. It begins with telling and hearing the stories.
3. We must take care of our Earth. We simply must, before we can’t.

Panayotis League, fiddler

Panayotis League, fiddler

Panayotis is from Tarpon Springs in Florida, and a Greek. He told of the Greek sponge divers and merchants from the Aegean islands who came to Tarpon Springs FL in 1906.

He shared songs on his fiddle. The melodies are associated with place, Kalimos and Kos. In Mobile AL were the Greeks from Crete. In New Orleans the Greek community were in the New World around 1760

“When my old people started dying was when I woke up to how amazing this music was” Panayotis said.  

Takeaway from Panayotis:

1. After he was done with his session, he went with a young man to a lobby area. He proceeded to teach him how to play his fiddle in the way of the location. In other words, he took a bluegrass song and played it like a Greek song. He was patient, kind, happy to be teaching.
2. He’s not just a fabulous musician, but a storyteller, a teacher and makes one love music even more.
3. The stories matter.

Real Meaning of Dia de Muretos

Day of the Dead altar

Mónica S. Sánchez, from the Cazateatro Bilingual Theatre Group led this workshop. The Day of the Dead is a celebration of life.

“Music and food make everything better.”

Monica had set up an elaborate altar. The Altar is set up in 7 levels, and she shared what goes on each level.

Takeaway from Monica:

1. Her excitement as a theater person was engaging. Where else can we be that excited in our lives?
2. It’s important to honor the dead, in the way each of us does in our traditions.
3. It’s all about remembering the people and the stories.

Appleshop Short Film Stories

Ethan Payne frightenedmedia.com

He directed the Appleshop films we previewed. I was busy watching the films, and feeling just like I was back in Jackson County, KY. Here’s the description from the agenda:

Appalshop recently completed four short films documenting regional Appalachian traditional artists. This series captures, archives, and amplifies the stories behind the craft. Our focus was in the following mediums: traditional music, storytelling, crafts, woodworking, and foodways. Appalshop’s documentary work has from the beginning told authentic stories of Appalachia, working from within the community to banish stereotypes and misrepresentations. The short films in this series are:

Bright Morning Stars: The Johnsons of Hemphill

That Tree Lives On: A Film About Terry Ratliff

Lady D

Full of Wonder: The Art of Angie DeBord

Takeaway from the films:

1. It’s never too late to make a difference.
2. You are never too young to belong and do things.
3. The stories matter.

Music

I recorded a little bit from the performers I saw.

Greek Fiddle

Panayotis League 

Gary Waldrep Band

Bluegrass

The Gary Waldrep Band performed an hour of traditional bluegrass music. Gary Waldrep, the founder, is from Kilpatrick, Alabama. He has participated in the Alabama State Council on the Arts apprenticeship program and touring arts program.

Gary Waldrep Band – Bluegrass

The Blues

For years, blues artists have not only performed the traditional art of African American Roots music but also utilized the methods of folklorists to preserve and share the Blues People’s narrative. This panel features Alabama’s traditional Blues artists who have participated in apprenticeships, created nonprofit organizations, and more to ensure preservation.

• 

  Blues Performance

  Jock Webb

• DieDra Hurdle-Ruff
• Keithen Ruff

Blues Musicians 

Follow FITS partners on social media and visit the websites for updates:

• South Arts
  • com/southarts
  • Instagram: @southartstradarts and @southartsorg
  • Twitter: @southarts
• Alabama Folklife Association
  • com/AlabamaFolklife
  • Instagram: @alabamafolklife
  • Twitter: @AlabamaFolklife
• Alabama State Council on the Arts
  • com/AlabamaStateCouncilontheArts
  • Instagram: @alabama_arts
  • Twitter: @Alabama_Arts
• American Folklore Society 
  • com/AmericanFolkloreSociety
  • Instagram: @americanfolkloresociety
  • Twitter: @afsfolklorists

Join the next gathering 2023 American Folklore Society Annual Meeting, November 1-4, in Portland, Oregon.

If there is no accreditation on the photo, it means Deb Brown took it.

EV charging stations are popping up in lots of rural places, especially along interstate highways and along the coasts in the US. They’ve become relatively common at some motels as well.

Chargers are also popping up globally in rural places. Deb Brown reported seeing electric vehicle chargers in rural Portugal in Dec 2022.

Photo by Becky McCray

This EV charging station is near an interstate highway in Flagler, rural East Central Colorado. Seems kinda boring.

How visitors use electric vehicle charging stations

Most drivers are stopping at chargers for a boost, rather than driving until the battery is empty and charging it to 100%. As Canary Media reported, “EV charging tends to come in sips, rather than gulps.”

How long does EV charging take? Quick chargers take 15 to 30 minutes to deliver this kind of sip. 

Imagine people pulling off the highway and into your small town, then standing around or sitting in their cars for 15 to 30 minutes. What could you do to turn them into visitors?

Idea 1. Post wayfinding signs

If you already have way-finding signs for your community, look for EV charging stations to post them at.

Photo by Becky McCray

Limon, Colorado, has the full wayfinding sign package: directional arrows to all the amenities, plus a map of the town mounted on the post.

Idea 2. Include signs to businesses

What local businesses might a traveler visit? Any kind! Of course retail, convenience, grocery stores and restaurants. But while you’ve got the chance, why not go all out and share a huge business directory sign?

Photo by Becky McCray

This wayfinding sign is not far from the EV charging station shown at the top of this article. It’s in Flagler, Colorado, and includes an easily-updateable  list of businesses and a pointer to the business district.

Idea 3. Feature your local culture

Photo by Becky McCray

When you pull into Concrete, Washington, from the highway, you come to a stop at the main intersection facing this wayfinding sign with a list of businesses and direction arrows. The chainsaw art border reflects their local mountain culture and history.

Idea 4. Show them a map

Photo by Becky McCray

This wayfinding map of the town of Lumby, British Columbia, Canada, includes an inset map of the town park. The design is printed on metal and mounted on the building. When it fades, it will be easy to replace.

Idea 5. If signs aren’t allowed, paint a map mural nearby

Photo by Becky McCray

If wayfinding signs aren’t allowed, how about an artistic map mural? Here Concrete, Washington, lays claim on being the Center of the Known Universe. This mural led me to discover the historic concrete bridge at the edge of town which was well worth a visit for an infrastructure nerd.

Get more top topics for small towns

This is just one of the 5 top topics that Deb Brown and I put together. These topics are ones we think don’t get enough attention right now. Discover the other 4 topics at LearnTo.SaveYour.Town: 5 Top Topics. No charge.

Pew Research released a major rural vs urban study, and the headlines missed the best bits.

Pew Research’s new social trends study has shown up in a lot of news stories with widely varying headlines. Pew themselves titled it “Americans Are Less Likely Than Before COVID-19 To Want To Live in Cities, More Likely To Prefer Suburbs.”

There’s a lot more interesting rural conclusions to be drawn from this new data comparing people’s living preferences from 2018 to 2021. Most of the positive trends for rural places are being overlooked in the headlines. 

Way more people prefer rural than prefer urban

Right in the very first chart, there are several headline-worthy points that are worth noticing about where people would prefer to live.

More people prefer rural than urban, and the gap is increasing.

More people said they preferred to live in a rural place than an urban place. The gap was 13 percentage points in 2018, and the gap increased to 16 percentage points in 2021. The preference for rural over urban holds true in all age groups except the youngest, ages 18 to 29 in this study.

Way more people prefer rural than actually live in rural areas now.

While 35% say they prefer rural, around 17% of the total US population lives in rural places. Allowing for differences in the definitions of rural, and the survey question’s exclusion of those with no preference, it seems likely that a lot more people prefer rural than live rural right now. This implies there’s pent up demand for rural living. 

This aligns with previous studies of the number of people who would live rural if they had their choice. In 2018, Gallup asked people where they preferred to live, offering six different levels of urbanization to ruralization. Rural came out on top for all age groups, except for 18-29 year olds, where rural came in a surprising second out of the six choices. Trulia research in 2015 showed 7% more people wanted to live in rural places than did at the time.

From 2015 to 2018 to 2021 from three different research groups, that’s been a consistent finding: more people would prefer to live in rural places if they had a choice.

City people want to move to the suburbs. Suburbanites want to move to rural. Rural people want to stay put.

Only 25% of rural people who want to move say they would move to a different type of community if they could, compared to 35% of suburban and 43% of urban people. The percentage of urban people who said they wanted to move showed a big increase, from 37% in 2018 to 43% in 2021.

Rural people are most likely to say that if they moved, they’d stay in the same community type: 47% of rural people who want to move would stay rural, compared to 37% of suburbanites who’d stay in the suburbs and only 28% of urbanites who would stay urban.

43% of suburbanites and 23% of urbanites who want to move said they would like to move to rural places.

The pandemic didn’t increase preference for rural living, but it did increase motivation.

Daily Yonder pointed out that the number who preferred rural areas didn’t increase with the pandemic, despite apparent increases in the number of people moving into rural communities. People didn’t have to suddenly develop a preference for rural places, because the preference was already there.

What the pandemic changed was some people’s motivation to move because of perceived risk and some people’s ability to move with the rapid adoption of remote work. That’s what changed the demand and sent some rural real estate prices higher.

Rural vs. Urban challenges: city people feel worse

You may know that we run the Survey of Rural Challenges every other year, and I’m very interested in what people say their challenges are. Here’s what Pew found about challenges.

More urban people rated the pandemic effects as major.

Many more city people said the health and economic effects of the pandemic were major problems in their community than rural or suburban people. There was a 10 percentage point difference in each measure.

Urban and rural people are equally pessimistic about how long it will take to get back to normal, and suburban residents are a shade more optimistic there.

Urban people worried more about housing and drug abuse.

On most of the challenges the Pew survey listed, it appears that urban residents were more concerned about it than rural or suburban people.

Housing was a major problem to 63% of urban, but only 46% of suburban and 40% of rural people.

Drug addiction was a major problem in their area for 49% of urban, but only 40% of rural, 29% of suburban people.

Despite the differences, these percentages show a LOT of people facing major challenges.

Rural people were more likely to say access to doctors and hospitals and high speed internet access were major problems in their communities.

On healthcare, 22% of rural people rated it a major problem, but only 20% or fewer for urban and suburban people.

For high speed internet, it was 26% of rural people calling it a major problem in their communities versus 20% or fewer for urban and suburban.

Rural to urban, we want the same things in a community

What people said they consider important in a community hasn’t changed much compared to 2018. 

Most of the factors people wanted in their community scored similarly among rural, suburban and urban people.  We have these in common. 

The number one ranked factor is a community that is a good place to raise children. Rural-favoring factors that showed an increase in support between 2018 and 2021 included a community with access to recreational and outdoor activities and a place with a strong sense of community.

This also aligns with what rural people said in a 2021 Montana Extension survey. They selected some of the most remote and challenged rural communities to go find and talk to a few newcomers in their town. New residents said they were pulled to their new community because they want to raise their kids like they were raised, to be closer to nature, to have a slower pace of life and a lower cost of living. Being part of a small community and friendly people were the top things they loved about their new towns. 

Positive rural trends

Overall, the Pew Research study brought out some positive points for rural places to consider and largely agreed with previous studies of rural preferences. Society may realign significantly as work is increasingly decoupled from place.

Read the whole study at Pew: Americans Are Less Likely Than Before COVID-19 To Want To Live in Cities, More Likely To Prefer Suburbs

I’d love to hear your thoughts in the comments or by email.

Top photo: Happiness mural in Colfax, Washington (population 2800) photo by Sarah McKnight.

Graphs: Pew Research

These upper floor murals were painted by the community members of Webster City, Iowa. It’s part of the bonus trend from this article. Photo by Michael Hansen, used by permission.

Who knows what trends will affect small and rural communities in 2022 and beyond?

Not many trends pieces cover rural places. These trends are specifically about rural and small towns.

I’ve been following rural trends and writing about them since 2009. My trends reports have been commissioned or quoted by Main Street America, Emergent Research, the Institute for Rural Journalism and Community Issues at the University of Kentucky, Farm Bureau’s Rural Community Building, Small Business Trends and the George H.W. Bush Points of Light Foundation.

There’s a lot of uncertainty right now. These are larger scale trends that will be in play for years, not super micro trends that are already obvious or so small they’re subject to change next week.

Top 5 Rural and Small Town Trends for 2022 and beyond

1. New residents arriving.

After saying for years that remote work would bring more people to choose a rural residence, here we are: Zoom Towns!

The real trend isn’t an explosive exodus from major tech and population centers, but the more subtle diffusion of opportunities to a broader swath of places.

We’re seeing the convergence of multiple factors:

• a pandemic that forced a major adoption of remote work
• pent up demand for rural living
• improving rural broadband
• the great resignation and re-evaluation of life choices
• climate and disasters shifting relocation decisions
• increased rural tourism through the boom in road trips

Bonus trend: People are eager to belong.

With more people relocating, expect an increase in deliberate community building, reaching across polarizing divides.

Watch for projects in:

• Neighboring
• Beautification
• Belonging

2. Natural environment regenerating.

The shift from simple awareness or protection of the environment to deliberately trying to make things around you better.

Innovative farmers and ranchers are being better stewards, improving the land and environment with each successive season.

Indigenous People and Native Tribes are gaining control of more of their traditional lands, fostering regeneration and advocating environmental policy improvements.

Natural resources are changing, and new sustainable natural resources booms are coming that make sense in rural places including:

• timber and lignin
• mushroom and other natural fiber materials
• dirt, clay and earthen buildings
• renewable and greener energy

3. Leadership and power shifting.

Much like the surge in new residents, the shift in leadership started a long time ago. In 2015, we developed our Idea Friendly Method to help you understand and adapt to the shift from the formal to informal, from centralized to community, from control to chaos.

Awareness of the change is finally percolating up, even to the World Economic Forum. And it’s also percolating down, to the level of local organizations and officials in small towns.

Watch for:

• Less emphasis on joining boards or committees to talk about change
• More emphasis on joining activities you enjoy to take action

4. Rural healthcare reimagined.

Pressured by financial crises, closures and staff shortages before the pandemic, rural health care is due for reimagining. Between improving telemedicine and rapid advances in smart everything, will we still need general hospitals in small towns in 10 years? Do we really need them now? We’re already seeing rural communities come up with innovative answers that improve health care without focusing so much on the building.

Keep an eye on:

• Community involvement in health care facilities and futures
• Smart use of technology to improve people’s health

5. Economic barriers falling.

Equitable economic development is the buzzword of the moment in grants, programs and planning. For small towns, it’s really about making entrepreneurship easier for more people and creating a fairer economy.

Small towns are the testing grounds for the future, and rural people innovate. Want to be resilient in the next big crisis? Tap our innovative spirit.

Focus now on developing:

• Local supply chain
• Small makers
• Artisans
• Tiny manufacturers

Free video report:

Watch Deb Brown and me present these trends more in depth at SaveYour.Town: 2022 Rural Trends.

Watch the free video

This article cited by:

• Forbes – Research and Insights on Why Millennials and Gen Z Will Drive Small Town Entrepreneurship by Bernhard Schroeder
• Mendimi – Pse Millennials dhe Gen Z do të nxisin sipërmarrjen e qyteteve të vogla? Albania
• Bank of I.D.E.A.S. by Peter Kenyon, Community and Economic Development Matters Newsletter, April 13, 2022, Australia
• Wetzel-Tyler Chamber of Commerce newsletter

Is there any good news about small towns? Do small towns have a future for our young people? Photo of youth at Eagle Butte, South Dakota via USDA

Guest post by Paula Jensen

I remember in 1997, just following the birth of my second son, when more than one elder in my community told me, “It is so sad that your children will never graduate from Langford High School like you did!”  Those comments told me that the local leaders were questioning my decision to return to my hometown and had lost all hope in their community and themselves. Well I am pleased to say, now 20 years later, that the prediction made by those folks has not come true. I could go on and on about the growth, development, and community pride that has erupted across Marshall County, South Dakota in opposition to those dire comments made two decades ago.

Echoing what Becky McCray says, pretty much all my life, I’ve been told that small towns are dying, drying up, and disappearing, and that there’s nothing we can do to change it. But what if, just once, there was some good news about rural communities? Guess what, there is! Big trends are moving in our favor:

Trend #1 – brain gain (youth returning home after getting education)

Trend #2 – changing retail dynamics (entrepreneurship is on the rise)

Trend #3 – new travel motivations (people love getting away from the city to visit)

Trend #4 – declining cost of distance (people can work from anywhere)

Trend #5 – creative placemaking (adding quality of life amenities to our towns)

During most of my years in Marshall County, the population has followed typical national trends. In 1970, Marshall County had 5,885 people; we hit our lowest population mark in 2009 at 4,160, which was a 30% decline in our county-wide population. However, since 2009 our county-wide population has reached 4,801, which shows a 13% gain in population.  Our trend line is moving upward and this is uncommon in rural places from a national perspective. In my day-to-day work across rural South Dakota I have observed pockets of growth in other rural communities, much like Marshall County. The commonalities I witness is that these unique rural places have strong leadership and care about what their small town will look like in 30 or 100 years from now.

I recently sat in on a webinar where Zachary Mannheimer was a featured speaker discussing Creative Placemaking: Economic Development for the Next Generation, co-sponsored by the Orton Family Foundation and the Citizens’ Institute on Rural Design.

What is creative placemaking, you ask? Zachary Mannheimer defined it like this, “Basically, it means, how you enrich a community through cultural and entrepreneurial ideas.”

For the most part he explained that it’s been done in urban areas, but not a lot has been done in rural areas.  He identified the future population trends that are emerging and how he sees the future of our country moving toward rural areas because of urban population growth and they are running out of space. Places that were once out in the sticks are going to be part of urban areas. This is going to be happening in the next 30 years. Is your small town prepared? If we aren’t prepared for the shift, we are going to lose out on potential social and economic growth. Rural city and county leaders, economic development corporations, and others need to begin planning to adapt now and create amenities that people are looking for or we will struggle to remain a vibrant rural community.

My County is on the right track with new development, entrepreneurship, strong philanthropy, inclining population, strong schools, recreation opportunities, and so much more. But we must all step up as local leaders to support improvements and growth. Our small towns don’t need to spend any more time in the past. Things will never go back to the way they used to be. We need to start from here and keep moving forward toward a bright future that provides opportunities for our youth to return and a place where new residents want to live and contribute. Enormous changes are coming our way in rural places and our future has never looked brighter. Let’s lead the way and extend the life expectancy of our community! #Iamrural

Changing your questions can help you change the leadership of your community, empowering a new generation to lead. Photo by Becky McCray.

Guest Post by Paula Jensen

Leaders are the essence of small towns and rural communities. The success or failure of any housing, community or economic development efforts in the places we call home often rests upon the level of engagement and investment of local citizen leaders. Yet, in so many communities I work in across South Dakota there is an invisible divide holding back the development of a strong leadership base. I hear experienced leaders saying, “Young people just don’t want to be involved in the community!”  and I hear emerging leaders saying, “The people in charge won’t let us try anything new!”

So, I am asking you, “How can we empower more people to lead in our rural communities?”

To begin searching for a solution to this question, I want to help you understand two community leadership systems that exist:

1. Most community leadership systems currently operate in a traditional hierarchy – meaning top-down (like a triangle) – the board’s officers propose ideas to the members based on their knowledge of what the community needs. Then, following a decision of the board, the tasks gets allocated to the members who carry out the projects with board supervision. Traditional leadership systems define levels of authority and decision-making within the organization and invite you to join the work they are currently doing.
2. The non-traditional community leadership system being implemented by some rural communities has a core leadership team that is structured as a network – meaning connected (like a circle) – with the basic goal of allowing distributed decision-making to empower and raise up resident leaders while giving everyone in the community the opportunity to identify priorities and go to work on projects they are passionate about. The non-traditional community leadership system can be chaotic and allows community leaders to collaborate, innovate, dream, and experiment which creates increased optimism and hope for new possibilities within the community.

The two systems listed above are quite different, yet if we are going to show emerging leaders that they do have the power to innovate and have real impact on the community, then we need to begin transforming the community’s leadership structure.

Experienced community leaders can initiate this process by asking good questions, listening with curiosity, and taking new ideas seriously. Below are some sample questions to help these transformational conversations begin.

Questions to transform rural leadership:

• Open Ended Questions – What needs to be done?
• Challenge Status Quo – Why must it be done that way?
• Learner Mindset – What is good or useful about this?
• Forward Looking – What possibilities does this open up?
• Optimistic – What can we learn from this?
• Empower Others – What are you trying to accomplish?
• Build Relationships – How solid are our connections with others?
• Understand Self – What do I need to reflect on to move us all forward?
• Deal with Dependency – Would you like people to solve their problems rather than coming to you for answers?
• Serve Humbly – How can I help you?
• Encourage Action – What will you commit to do by when?
• Evaluate – What does our leadership team do that gets in the way?
• Listen – Are we listening to each other with curiosity?
• Involve All Stakeholders – What are our common areas of interest?
• Enable Change – What will you need from us in the future?
• Develop Vision and Values – Are we being honest with ourselves?

The responsibility of building a pool of leaders in our rural communities falls to both sides. Experienced leaders must let go a little bit, and emerging leaders must build a foundation of trust. This will allow a smooth community leadership structure transformation with minimal chaos – ultimately good for the future of our rural communities.

So, if they want to lead, empower them to lead. #Iamrural

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I’m not saying you can’t have historical murals. I’m just saying you can have future murals, too. Photo by Becky McCray, from Kingfisher, Oklahoma.

Every town needs a future mural, or a series of them.

Seems like every small town has a history-themed mural, but very few have a future-themed or even modern-style mural.

Many towns use old photos as displays, including in empty buildings. They do get people talking about what you used to have. But how are you engaging people in talking about what you will become? 

If every single display depicts your past, what is showing your future?

For every historic image, do a one-to-one match with a future image.

We spend enough time reminding people our town has a past. We don’t spend enough time reminding people our town has a future.

Update: Colfax did a future mural!

Colfax, Washington, took this idea and now it has a robot mural! It’s kind of a retro future take on American Gothic with robots set in their local landscape.

Photo by Sarah McKnight

Colfax also has a historic mural, showing the town as it was in the 1880’s. It did look a little lonely, surrounded by a big stretch of blank wall.

Photo by Becky McCray

Here’s their update. The blank wall now has a bright colorful design all the way across, framing the existing mural. They say the Palouse region of Washington State is the American Tuscany, full of rolling hills, farm fields and wildflowers. This mural really makes the most of that.

Photo by Sarah McKnight

Did you do a future mural? Send me pics!

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Photo (CC) by One Way Stock, on Flickr

Finding a business idea is easy. Finding an idea that will make money and is sustainable is hard.

Ideas for businesses are found in many different ways. The idea may an old family recipe or a new recipe you create. Ideas also come from imagination and observation, and may pop up as you solve a problem. Or maybe your idea develops as you see something and feel you can do it better.

Building on trends is another often-used method for idea generation.

The idea of developing a business or a product or service around a trend has merit. Often the media helps with the marketing because they keep the idea in front of people with a continuous stream of stories.

Building on a trend also helps bring the first customers, those who want to be on the “cutting edge,” in the door.

Yet when building on a trend, you need to ensure that it is indeed a trend and not a fad.

Fads are short-lived. Successful penetration with a fad usually requires the ability to gear up quickly, substantial marketing and the ability to foresee when to jump to the next trend. Most small businesses can’t respond quickly enough and often are caught with a large amount of inventory still on the shelf.

Trends build more slowly and have a much longer life. The opportunity for profit is usually greater and building a business that will sustain you as you find other revenue opportunities is easier.

Also, you want to catch the trend on the rise. Going into a trend when it already has peaked and is on the down-slope will be disastrous. While you still can make money, the competition already is established and has substantial inventory it wants to sell.

What is important to remember is that trends will bring competition. If you see the idea, the chances are that others also are ready to jump. Businesses involved in building around trends tend to find themselves with more competition than others.

Trends can be great opportunities for a business or a product or service. Look around and see what’s trending. Then consider how you can capitalize on it.