Everyone’s in town for the big event. Is your business ready for them? Photo by Becky McCray

Guest post by Jeremy Zeller

Do your homework – WHO WILL BE ATTENDING the event?

Cater to that audience. Families, College students, Car enthusiasts, Cosplay…yes, even them.

If you do not want to keep your store open, set up a SIDEWALK STAND or TABLE and sell there.

An assortment of products and swag to just give a little taste of what you offer for when they come back.

Bring the right FREEBIES.

This can be as simple as a bag with your logo on it, or a package of tissues with your logo on it. Chapstick, small notepads, microfiber cleaning cloths. It should be something that people use often and keep around either in their purse or car. Be sure to have your logo with the business name and what you are, address, and social media. Phone number is fine, but they are more likely to want to come back to visit or look you up first.

Hold a DEMONSTRATION.

Do you have a product you want to show off? Now is the perfect time to do so. If it is clothing, get a few models to show off your merchandise.

SURVEYS – 5 questions at max that will help your business succeed.

Examples: “How satisfied are you with the customer service you received?” “How satisfied are you with the price of our product/service?”
“What is the most memorable part of your experience?” “Where do you live?”

Collect video TESTIMONIALS or written testimonials.

People love to hear stories. Find customers that you have that can talk about a product they bought, how great it is, and maybe something that happened when they used it. Example: “I bought this Consuela Bag for my Mom on Mother’s Day. The quality is so great because we have used it while camping at Alabaster Caverns to Sand Dunes in Waynoka to visiting the Salt Plains and it still looks brand new!”

While on the topic of videos, get a video ENDORSEMENT. If it is a known official, local or state celebrity, nationally acclaimed, or organization; see if they will give approval to endorse your business and then promote it later.

Share COUPONS or vouchers.

Events a great time to get them to a bunch of people. “10% off” “Free Gift”. Be unique.

Create a SALES EVENT to take place the next day or week.

You have a chance to reach out to many people. So create your own event sometime after. Advertise it during the event taking place.

Create a POKER WALK during the event.

Work with other businesses open during the event. Do a 20% DISCOUNT SHARE. This means if they shop at one store and buy something, they get a 20% discount at another store. That store has it for another store. And so on and so on.

Be an event SPONSOR.

Before the event is happening, see what it takes to get your name on the advertisement.

Gather E-MAILS.

This is the perfect time to build up your client list. Use your phone to collect and store e-mails to increase your customer e-mail blasts.

About the Author

Jeremy Zeller is the Economic Development Director for Woods County, Oklahoma. Previously he worked 16 years for the Oklahoma Department of Commerce including the Main Street program. He holds a degree in film, video and photography from the University of Oklahoma.

Related stories

• How any business can be part of downtown events by going mobile
• Do you close during the parade? What to do instead
• What to do when festivals and events block your store

With the rise of remote work, more people move to small towns even temporarily to work remotely. Small town businesses have the opportunity to tap remote workers as new customers.

Why remote workers are hard to market to

New residents who work remotely can be hard to find: they aren’t all working at the same place, and because they may see themselves as only temporary residents, they may not participate in the traditional events or organizations in the community.

Here are some suggestions to connect with them:

1. Partner With Other Businesses

One of the best ways to reach remote workers is to partner with other businesses that cater to them. Co-working spaces provide a place for remote workers to network, socialize, and work collaboratively. By partnering with a co-working space, businesses can host events, offer discounts or promotions, or simply use the space as a way to meet and network with remote workers.

Similarly, apartment owners and real estate agents can be great partners for small businesses looking to reach new residents or attract remote workers to their communities. Don’t forget about AirBNB hosts. Many remote workers are transient, and they may be looking for short-term housing while they explore new communities.

An informal co-working event like Jelly can help welcome remote workers to your community. Photo CC by Sheila Scarborough

2. Welcome Remote Workers to Your Community

Small businesses can also market to remote workers by welcoming them to their local communities.

Hosting events, workshops or meetups can be a great way to connect with remote workers and show them what your community has to offer. By providing a welcoming and inclusive environment, small businesses can build relationships with remote workers and foster loyalty.

Participating in existing community events and festivals is also smart. Remote workers often look to local events for chances to socialize and be part of their temporary or newly-full time residence. Small town businesses should already be participating in local events to reach locals and tourists!

3. Be online and market online

Having a social media presence on at least one channel is essential for small businesses looking to reach remote workers. Facebook, Instagram, and Twitter are all great platforms for connecting with potential customers.

Email marketing is also an effective way to stay connected with remote workers. By collecting email addresses through in-store sign-ups or online forms, small businesses can keep remote workers updated on events, promotions, and new products or services.

Want to recruit remote workers to live in your town?

The 3 major factors are incentives, flexible workspaces, and a sense of community.

And here’s how to recruit new residents, remote workers, or remote entrepreneurs by figuring out what makes your town attractive.

Subscribe to Small Biz Survival

This is a great reminder to all of us. Now is the time to check your:

• website
• social media profiles
• Google business profile

Make a list and check over a few at a time.

While you are checking your website, make sure to check each and every page. Sometimes outdated info is lurking on pages you don’t look at very often yourself, but may still be misleading potential customers.

Here’s the checklist of basic info every small town business ought to include on their website.

At the very top:

• Full business name
• Business category, if it isn’t stated in the name

Location:

• City and state or territory
• Bonus: Include the country for people who landed via search
• Local service area
• Areas you ship to
• Street address that works with online directions
• Map of your location, or link to an accurate online map for directions

A word on service territories. Not “tri-state area” because there are an awful lot of those so it won’t be clear to people arriving by search. Give the names of the states, territories, counties or towns that you serve. Too many to list? Make a simple map.

Get in contact:

• Phone number
• Email address
• Mailing address
• Bonus: social profiles where you are active

Come on in:

• Business hours
• Bonus: picture of your building or front door from the street

Buy something:

• Lines of business
• Specific brand names

Take time to check your site. You might be surprised at what’s missing.

And don’t bury these essentials in small type, or hard to find locations. Make them big, bold, obvious, and maybe even repeat them.

Yes, this still matters in a small town. You have visitors and new residents who need to find you.

Subscribe to SmallBizSurvival.com

While they were pointing out HipCamp to us, our friends at Marketing Delmarva also brought up the enduring power of Google Local reviews and photos. (I added the bold for emphasis.)

If you love a local place, put it on Google. Following our first pick-your-own experience at said blueberry world, while sitting in the car in a berry-fueled coma, I edited some photos and posted a raving review and images on Google. I’m still (two years later), getting updates that those pics set records for how much they were viewed. Not sure if or how that translated to their sales but it’s a great way to boost visibility for any place/area/attraction one visits.

If you love a local place, put pics on Google Maps.

I completely agree! I also have photos up there that have been viewed over 10,000 times. Combined, my meager 35 photos have over 350,000 views. I love to post photos of small town businesses and leave reviews especially for people who go above and beyond. This has reminded me to get back to leaving reviews, now that I’m out and about more.

Yes, post retail and food businesses, and also service businesses, public places, museums, parks and more. If the place is on the Map, you can probably add a photo and usually review it, too. I just posted a photo of my local Farmer’s Cooperative grain scales!

Eatery pro tip: Post photos of menus.

Yes, yes, menus change. But as a potential customer, it helps to have a starting point!

How to add photos to Google Maps

A word of caution, Google is always changing things so you may need to search support.google.com for the current instructions.

Add photos while you’re still at the business, for maximum impact:

1. Open Google Maps on your phone
2. Find the business on Maps
3. Look for the + or “contribute” button to add a review and photo.

Find your photos already on Google Maps

Wondering if your own photos have been viewed a lot? You can check.

To find your existing photos, you need to start on your computer.

1. Open Google Maps on your computer (not your phone)
2. At the top left, click the menu button. The icon is three horizontal lines, or sometimes called a hamburger menu button. It’s next to or part of the search box.
3. Click “Your contributions” to see a map of all your places.

You can even contribute a photo to a local business from the “your contributions” menu. It’s a great way to play catch up and post a bunch of photos at once.

Action steps for rural Chambers of Commerce

You’re sitting on a goldmine of local photos. If you haven’t put a batch up on Maps lately, schedule time to do that.

Not just your businesses, but also your parks, public art and museums. 

Remind locals to review places, even places they go all the time. They know more than someone who only visits once. Encourage your positive folks to leave good reviews, since the negative folks are quick to post something snarky.

I once got a negative review for my liquor store that said, “It sales spirits and that is bad.” (Probably not an actual customer.) I wrote a reply about how we supported local efforts to prevent underage drinking. I like to think that a calm reasonable reply helped our reputation. Luckily, my friendly customers rallied with more positive helpful comments. (Thanks, y’all!)

Help businesses get more reviews with approved campaigns. 

Now, Google is touchy about what’s allowed in promoting reviews. But generally, these are good bets:

1. Get more businesses verified. They can do this with a simple phone call or by paper mail.
2. Post signs to remind customers to leave reviews, or create cards to drop in bags or hand to customers.
3. Use a QR code to the location on Maps. Follow Google’s instructions to create a quick link to leave a review.
4. Encourage business people to review each other, when appropriate. They know the value of reviews!

Pro tip for businesses: Check Google’s Marketing Kit for signs and ways to easily print out your best reviews. 

Let me repeat, Google is always changing things, so all these links may be dead by now. You may need to search support.google.com (or where ever they offer support now!) for the current instructions.

Subscribe to SmallBizSurvival.com

Two small town guys, Scott Duehlmeier and Chris Brogan. Don’t check your accent at the door. Photo by Chris Brogan.

By Chris Brogan

I’m originally from Maine. Accents up there come through the nose. Most famously, people from Maine are supposed to say “Ayuh” when we mean “yes.” Midway through high school, I moved to Massachusetts, where you lose the nasal thing, but you also lose all “r’s” from conversation. “It’s hahd to sound smaht with a Boston accent.”

Like all people of a certain age and worldly intentions, I hid any trace of an accent in my professional life. Some people even guessed that I was from Canada. (I’ll take it!)

It Might Be Time to Drag Our Accents Back Out of Hiding

Listen, if you’ve heard Becky talk even once, you know she’s from Oklahoma. And unlike me, Becky has been proud of her accent every step of the way. She’s probably better suited for this next spin of the earth. Why? Because the world seems to be poised to want everything smaller again. At long last.

Small town and local purchases have been on the rise since the start of the COVID-19 pandemic. On the one hand, that comes from necessity. On the other, it’s a concerted effort of people wanting to put their small town dollars back to work in the small town where they’re from to keep people in business and keep workers on the job.

Who you are and where you’re from just became a selling point again for the foreseeable future.

Putting the Folksy Back in Folks

Maybe the world got too big for a minute. Have you seen those stunning photos of how rivers and streams and even cities look so much more beautiful and crisp and clear now that cars have been parked in driveways for a few months? Sure, we need to get back to work. But do we need to fly all over creation? Do we need to take every trip we used to, just to get bigger and “better?” If we don’t need to drive to an office in the big city to work every day, where do we want to live?

Tourism is very hard hit during the pandemic. Being from Maine originally, people head up there in summer for seafood, and in fall to see the leaves. Boston is a pretty busy tourist attraction year round because of its ties to the American Revolution and its five professional sports teams. All that business is shut down now, but it won’t be forever. And what will people want when they come to visit? They’ll want a very genuine (completely fake but the way people want to remember it) experience.

Should You “Y’all” in Your Email Marketing?

Ah, the $44.93 question. Our accents and our quirks need to always be the condiment and not the meal. No one goes to a restaurant to order a plate of ketchup. You can slip a little phrase or two into your business communications, but if your writing ends up looking like a long lost script for the Beverly Hillbillies, maybe take it back a notch or two.

In the end, I say yes. People want us to be a bit more personable and regional. But sprinkle it on, don’t dump the bag on it all. Because as we’d say in Maine, you can’t get theya from heeya. (Which means about as little as it sounds like it does.)

Restarting Local Shopping

If you’re working on restarting people’s local shopping habits, take a gander at the new SaveYour.Town video called Restarting Local Shopping.

Shop Indie Local summary:

• Shop Indie Local campaign website

This campaign’s advantage: 

• Usable year round, adaptable to local events and needs, not just a single day
• “Indie” message is resonating well right now, better than plain “local” campaigns

Share the right message:

• People already think they want to shop local, just need a timely reminder
• Tell stories of merchants, focus on independent businesses

By Becky McCray

We’ve long been advocates of shop local campaigns. Our communities prosper when we do more business with each other. But tired old “you should shop local!” messages are worn out. We need new fresh messages that recognize where we are today.

The best fresh message I’ve heard is Shop Indie Local, put together by a coalition of local-focused organizations including American Independent Business Alliance and sixty partners throughout North America.

“Shop local” is tired

After years of working to convince people that local businesses matter, we won that battle. Survey after survey shows that people want to shop local, intend to shop local, and feel good when they shop local. That doesn’t mean they do it consistently. They do at least aspire to it.

Old messages that admonish shoppers are worn out.

In fact, we’ve gotten to the point of backlash. People are tired of being admonished especially when local businesses fail them. I think this is especially true in small towns, where there are more than a few small business owners who act just a little too entitled.

What not to say

That means you can banish any of the following tired messages from your shop local campaigns:

• Shop Local! Buy Local! Think Local First! Stay Local! Eat Local!
• You owe local businesses!
• If you don’t shop local, you’ll hurt the community
• Local businesses return more money to the community
• We need your sales tax dollars!
• Shop local or local businesses will fail
• 10 reasons to buy local (no matter what the reasons are) 

Remember, we don’t have to convince people. They’re as convinced as they’ll ever be.

What works now: prompts

We won the battle on convincing people that they like local. What we need are prompts, or reasons to act right now. You could also call this a “call to action.”

I took the term “prompts” from the Fogg Behavior Model.  To get any Behavior, a person needs enough Motivation to act, enough Ability to act and they need a Prompt to get them to act. People are Motivated to shop local, at least they tell us they are in surveys. People are Able to shop local, or if they aren’t, we can’t change that with this campaign. What we can do is Prompt them to act on their beliefs right now.

Fresh ‘shop local’ messages to try

Some of these ideas have been around awhile, but they still feel fresh because they act as a Prompt, reminding people that they want to shop local and that they can shop local and that now is a great time to do that.

• Did you know you can buy this (specific thing) at (specific store)?

This is a targeted prompt. If you want to buy this thing, you can buy it here.

I bet you didn’t know you could buy hardware at the grocery store! This kind of message prompts people act on their aspiration to shop in local stores.

Especially in small towns, we don’t realize all the things all the stores carry or all the services we can get locally. I didn’t realize how much my own local stores have diversified, and probably your local customers don’t realize it either.

Waynoka, Oklahoma, did a “Where is it” Wednesday series showing off surprising offerings in local stores. You can do this all year round.

• Profiles and stories of local independents

Local businesses have compelling stories, ones that can help prompt people to shop there.

This is a more general prompt. It tells people, “You like this person, and now is a great time to shop with them.”

Luling, Texas, did this with a series of Homegrown business profiles. This is another project that you can do any time of year.

• Pick one product: toilet paper

If people buy their toilet paper locally, it’s a prompt to buy more locally while they’re in the store.

This is another specific prompt, using a single product to prompt people to act on their desire to shop at local stores. You’re helping them act on their values when you say, “You need to buy this regularly, you can buy it locally, and you’re going to end up buying more things at the same time.”

Toilet paper is a great choice because everyone needs it, lots of different places carry it, and the jokes just keep on rolling… (sorry) Honestly, a sense of humor doesn’t hurt.

Deb Brown shares how Greater Franklin County, Iowa, did this in this podcast episode. (Toilet paper starts around 10 minutes in.) Again, you can do a project like this any time of year.

Tap national campaigns: Shop Indie Local

It makes sense to take advantage of effective themes created by big campaigns, rather than have to create your own from scratch. My favorite national campaign is Shop Indie Local.

Why isn’t Shop Small Saturday my favorite? 

It’s only one day, and it’s a day when a lot of people leave to shop in the big city.

I do like all the attention that this brings in national media, and everyone loves free stuff like tote bags and doormats.

It also comes with restrictions on the kinds of businesses that are supposed to be allowed participate. As a local organizer, this could put you in an awkward position if your local vape shop, liquor store, custom knife maker or sporting goods store wants to join. I’d rather leave the decision of who can participate up to you, not lawyers who’ve never been to your community.

American Express charges a higher fee to local merchants on customer transactions than some other card issuers. The difference isn’t huge, but some people focus on it.

Given all the pros and cons, you may consider joining in on Saturday but not making it the only campaign in your community.

Why is Shop Indie Local my favorite? 

I informally asked some friends who are regular everyday people, like your customers, what they thought of Shop Indie Local. They loved it. They felt like the addition of “indie” made it fresher and more relevant to them.

You can use the Shop Indie Local message year round, not just one single day. You can adapt it to your local needs and use it at any local events. You’re not expected to comply with restrictions on what kind of businesses can participate or what kind of message is approved. This is much more flexible for you.

How do you use Shop Indie Local? 

Stick with the fresh messages we just talked about like “did you know” and indie profiles, but add Shop Indie Local to them.

Add the hashtag #ShopIndieLocal to your social media posts anytime. Like, comment and share other posts with the #ShopIndieLocal tag, even those outside your community.

Use the Shop Indie Local logo in your local campaigns.

Take advantage of ready-to-use graphics like this rather than start from scratch.

How will you refresh your shop local message this year?

Feel free to share in the comments, tag us on social media, or send us an email. We love to hear and share your great ideas.

New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.

Most chamber events skip over the non-retail businesses. How can foundries, insurance agents and other non-retail businesses promote themselves through events? Photo provided by Deb Brown.

Events that showcase your non-retail small business 

You want people to learn about your business. Events sometimes help with that. You’re just not sure how to create an event for non-retail businesses that people will come to.

Who goes to the insurance agency if they don’t need insurance?

Who goes to the packing plant unless they work there? 

When the chamber of commerce or other groups put on business events, they don’t usually feature non-retail businesses. 

One event that can work is something like A Walk Around Town Event featuring non-retail businesses. The object of the event is to set a time frame for people to visit businesses in town.

We have a Foundry in my town, Webster City, Iowa. They love to do events. The office staff put hard hats, safety glasses and heavy aprons on everyone (and make sure you have closed toe shoes). Then the boss takes the visitors around the plant. I got to see the hot steel being poured and how it turns into a product by the end of the visit. Employees on the floor explain the process and answers questions. Everyone gets a small steel gift.

These backroom kind of tours are fascinating and create a new, fun learning experience for more people to learn about your business.

Imagine if you could combine your backroom tour with several other businesses, so people could tour more than one business in a day? That could be your Walk Around Town event!

This could be tricky to plan by yourself. Mainly because each business involved will have a different outcome in mind. You might be looking or employees. The insurance firm is looking for new customers. The construction company wants referrals. All those outcomes are related – they require people to know more about you first. Having an event to showcase your business is a great way to get started. 

You don’t need the chamber or economic development people to do all the work for you. You don’t need permission to plan an event!

Then how can you create events that people will attend? Here’s the secret: don’t plan it all yourself. Leave it half planned and have room for the other businesses to step up and add to the event. Gather your crowd, ask other non-retail business owners to join you for coffee or a beer. Talk about the big idea – having an event to bring people to your businesses to see what you do. 

Ask each other what kind of things you need to have this event. Can you do it on the same day as a community event? See if  someone has connections to the chamber or others who are doing events so you can check their schedules. Maybe check the school and sports schedules to avoid overlapping an important event there. Do you need a bus to take people around? Someone can find the bus or use their own work bus. This is building connections, and often you might use these connections for other things too.

Finally take some small steps. Not all the business owners will want to be involved. That’s ok. This kind of event works if there’s only a couple of businesses involved. Ask the business owners who are participating to prepare some hands-on activities that tour visitors could do. Remember, you are not doing all the work, they are.  Each non-retail business is responsible for their business. 

Maybe some of these businesses don’t have any idea how to create interesting or exciting activities. Why not ask your employees for ideas? Offer them the opportunity to plan it out and make it happen. A small step could be to tell your Chamber about it and see if they want to help with the marketing part of it. Another small step is to tell your Economic Development folks too. They might have some people in mind they’d like to invite on the tour. You might even want to partner with another business. Are you going to serve coffee and cookies? Is there a business in town that could help with that? 

SaveYour.Town has a video this month that focuses on creating events that people will attend. You’ll get more ideas from events I’ve planned to promote businesses in my community, and how I let go of some control and half planned events in cooperation with others. This video is available for purchase only until September 15, 2019. You’ll get two weeks to watch the video with as many folks and as many times as you want.

Bike tourists. Photo by Baker County Tourism

Have you got a “coming soon” biking trail? Or a biking trail that is not completely finished yet? Well, don’t keep it a secret!

A couple of places I’ve visited lately, I’ve heard about trails that are in the partially-finished stage. Some segments of the trail have been improved, others are still rough.

“Once the trail is finished,” people say, “we’ll promote it.” 

“When it’s done, we’ll see a lot more visitors.” 

But why are you waiting? If people can ride or bike on even part of t now legally, then it’s ready enough to tell the world. Even if there are parts that are unimproved.

Not all bike riders are looking for perfectly smooth easy rides. There are plenty of riders out there who are thrilled by a challenging ride. You could be attracting all kinds of riders now, matching them up to the kinds of rides they can expect to find.

People who start coming to enjoy your trail now will feel like they’re discovering something new, a hidden gem. They’ll have a sense of investment as they come back year after year and see improvements. They’ll talk about you to other riders, gaining some status from being in the know.

Start talking about your not-quite-finished trail as an “emerging” trail. One that’s partly ready now and steadily improving.

Put it on trail listings and online maps as “partly improved.” (Just search your state name and “bike trails” or ask bikers where to list it.) Clearly mark which parts are improved and which aren’t. Be scrupulously honest about current conditions, so people know which segments are right for them. 

Bonus points: Include a link in your new listing for the donation page where people can help fund improvements.

New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.

• Post your local hashtag where visitors will see it.

The Cathlamet Chamber of Commerce does an awesome local photo contest. Most of the photo submissions come from locals. They use these on their annual events calendar and other publications.

Cathlamet also has visitors, people who boat along the river from the big city and stay at the local marina. Some are taking photos and posting online, surely. But it’s not always easy to find those photos or posts. So let’s make it easier.

• Decide on a local hashtag.
• Work with a local artist to put the hashtag on a sign that suits your local style.
• Post it where visitors are.

Cathlamet is a town of 553 people, and I don’t think there is any other place named Cathlamet anywhere. So they can just use #cathlamet as a tag.

They have a casual rustic mountain town charm. They also have a vibrant artist community. A handpainted wooden sign suits them perfectly.

Visitors tend to come in through the marina. Let’s go post that sign right at the marina.

Then it will be just that much easier to find photos and posts from visitors. The chamber can reach out to these folks when its photo contest time and even throughout the year.

Simple.

When I first shared this article in my email newsletter, I heard back from Brandynn Stanford, in Dublin, Texas, where they have a hashtag sign right at the local airport. They chose three hashtags to include, based on what is already shared on Instagram. Brandynn said that #dublintx already had 2,274 posts, and #dublintexas had 1,856 posts. That’s pretty awesome!

Hashtag Sign-Dublin, Texas, Airport. Photo courtesy of Brandynn Stanford.

New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.

Customers who buy handmade soap don’t just want to get clean. What do they want to be good at?

A few weeks ago, we talked about knowing your customers in order to help them answer questions they get asked. This week, get to know your customers better by thinking through what they want to be good at.

What do your customers want to be good at?

You help customers all the time. The question today is what are you helping them be good at? If you help someone be better at something important to them, they’re more likely to want to work with you.

Let’s look at 3 examples of local businesses and how they help people be better at something.

• If you run a tire store, you may be helping people be better drivers or be good at keeping their family safe on the road.
• If you are an accountant, you might be helping people be better at their small business or become good at their finances.
• If you craft handmade soaps, maybe your customers want to be good at reducing waste to protect the environment.

Think about your own business. What do your customers want to be better at? What things do you help them do well? Take a moment to jot some notes.

Share information they need to be better

Of course your product, service or business helps customers, but you can go another step by creating content or information that helps them.

• Answer customer questions
• Make recommendations based your own expertise
• Share examples from other customers with permission or by making them anonymous

Share this info in words, photos, illustrations or video. Use live video, create your own blog, post on social media. Use whatever channels help you reach your customers. This is content marketing.

The goal of sharing is more than just making customers better. It’s also about convincing them to work with you in particular. Entrepreneur Brian Clark said it this way:

“It becomes your job to show up early with valuable content that convinces the prospect that they’re more empowered with your guidance than they would be otherwise.”

Brian also suggested these questions to help you figure out how you are empowering customers to get better at something:

• Once a person becomes a customer or client, they are empowered to ______________.
• Their experience with us makes them feel ______________.
• When speaking of their experience with others, they say ______________.

New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.