Chris Brogan recently shared a story of a local bookstore in his hometown. He asked them to order a specific book for him that wasn’t in stock. The owner wrote down his name and phone number and told him she’d order it.

The next week, when he walked in the store, she looked up and said, “Hi, Chris!”

That simple act of remembering his name, earned her a customer for life.

Books sign. Photo CC by Joshua Kirby on Flickr