Comments on: You can’t grow until you break one of the Four Ps

By: Carl Natale

Carl Natale — Tue, 19 Jul 2011 00:03:23 +0000

Love this exercise. It’s a fantastic way to innovate your business. Thank you Becky.

By: Becky McCray

Becky McCray — Mon, 18 Jul 2011 17:31:10 +0000

Darrell, you don’t want the gate open all the time. You have to define what your business is. Set some limits. Otherwise, you have no niche, no purpose.

By: Darrell Hyatt

Darrell Hyatt — Mon, 18 Jul 2011 16:33:25 +0000

Hi Becky
Cool exercise,thought provoking. I want to open the gate,how do I open it & keep it open.

By: Becky McCray

Becky McCray — Mon, 18 Jul 2011 13:12:46 +0000

Thank you, Jay. I like the gate vs. fence idea. What do we choose to let in? And what do we choose to keep out?

By: Jay Ehret

Jay Ehret — Mon, 18 Jul 2011 13:10:35 +0000

It is amazing how we can build self-imposed barriers around our business, following rules that don’t need to be followed. The Four P’s of marketing get a lot of criticism, but they are necessary components of a business plan. However, they should be viewed as a gate, not a fence.
Simply brilliant exercise, Becky.