https://smallbizsurvival.com/2017/01/innovative-rural-business-models-spread-opportunity-in-small-towns.html The small town and rural business resource Thu, 08 Aug 2019 13:42:13 +0000 hourly 1 https://smallbizsurvival.com/2017/01/innovative-rural-business-models-spread-opportunity-in-small-towns.html#comment-242472 Fri, 17 Nov 2017 16:27:08 +0000 http://smallbizsurvival.com/?p=10823#comment-242472 Joann sent this comment about hosting pop-ups in her business:
My partner and I have a winery business (Nearwood Winery). He makes the wine and I’m in charge of customer experience. We have a small tasting room on the square in Knoxville. We’ve found that pop-up shops or a one-time event seems to bring in customers. Our next community event is “Living Windows” which kicks off the holiday shopping season. We invited a crafter to set up her “shop” inside our wine tasting room for that evening. She sells hand made gift bags that hold a bottle of wine. Other pop ups we’ve had is book signings by local authors and art exhibits by local artists. All these type of promos seem to bring in customers. We try to focus on products/services that enhance the wine experience. Our motto is “where creatives gather.”
Joann

]]>