Comments on: Another alternative to planning: experimenting https://smallbizsurvival.com/2013/01/another-alternative-to-planning.html The small town and rural business resource Wed, 27 Aug 2014 12:44:53 +0000 hourly 1 By: Becky McCray https://smallbizsurvival.com/2013/01/another-alternative-to-planning.html#comment-5724 Sun, 06 Jan 2013 20:06:41 +0000 http://smallbizsurvival.com/?p=56#comment-5724 In reply to Jason Hull.

Jason, thanks for adding what you’ve learned from testing as a way of business. Interesting to think of such a large company using this technique.

]]> By: Jason Hull https://smallbizsurvival.com/2013/01/another-alternative-to-planning.html#comment-5722 Sat, 05 Jan 2013 21:38:35 +0000 http://smallbizsurvival.com/?p=56#comment-5722 When I was at Capital One, we were a very test-oriented culture. Any time there was an idea, you had to test it. The important things to testing are to make sure that you’re isolating one variable that you’re testing so that you can measure the incremental lift in the change and ensure that you’re measuring the truly important variable. For example, it’s useless to reduce the amount of calls that reach a live person if every profitable customer you block then cancels the card.

]]>