A few weeks ago, we talked about knowing your customers in order to help them answer questions they get asked. This week, get to know your customers better by thinking through what they want to be good at. What do your customers want to be good at? You help customers all the time. The […]
A Sustainable Advantage
Does your business have a sustainable advantage? Having one or more sustainable advantages gives you an edge in the marketplace. Advantages can be developed in several ways. Perhaps the most commonly sought after advantage is price. However, a price advantage is rarely, if ever, sustainable. Another business will find a way to offer a lower […]
What’s Holding You Back?
Are you getting what you want out of your business? Quite often, we, as people, get into a funk. We take a look at our surroundings and wish that things were different. This certainly holds true for small-business owners. So what can we do to change our attitude and direction? Last month, I discussed one activity […]
Use the Midwinter Slump for Growth
Many retailers experience a sales slump during after the holiday season. How do you respond? The slump comes as no surprise and most small-business owners know they just need to plan for it and ride it out. They think of it as time to work in the business and perhaps to grab a short vacation. […]
